Audience Alliance is a new professional collaboration between some of Nordic adtech's most influential developers and data providers. We are solving publishers' challenges in order to fully work with first-party cookies and first-party data.
The Audience Alliance consists of players in the programmatic market that are dedicated to providing secure and privacy-mindful data without the use of 3rd party cookies.
Check out what Dagens Media writes in the article Audience alliance släpper cookie-lösning för publicister.
Cross-Border Cooperation
To change an ecosystem as complex and large as the programmatic one requires cooperation over unwritten borders.
NDR is among the players that significantly affect the landscape through our knowledge, innovation, and by being a thought leader in the Nordics. We are now a proud member of the Audience Alliance.
Dagens Media introduces the Audience Alliance as:
"A group of Nordic companies will solve a problem that Google has been working on for several years. They completely drop third-party cookies and have created a solution for first-party cookies on a common platform."
The Take-Away
As part of the Alliance, we give publishers next-gen safe, fast, and easy access to a full standardized audience taxonomy to enrich ad impressions with 1st party data delivered on 1st party cookies or ID-free.
Programmatic ready. IAB compliant. And ready to use today!
As always, reach out for a talk anytime!