As marketers, we have relied on a binary approach for ages: Audiences are either relevant orĀ irrelevant. But this thinking fails to capture the complexities of consumer behaviour, overlooks hidden potential and wastes resources. When you "Flip the Script" and exclude "deadspots" instead of hunting down "hotspots", you maximise resources and ensure the message resonates with the most relevant audience segments. Read about it in the IDFree Insider newsletter.
Deadspots represent areas or segments with little to no engagement or affinity towards your brand. By eliminatingĀ deadspots from the targeting strategy, you ensure that the advertising budget is used in areas with the highest potentialĀ for engagement and conversion.
Read all about it in the February 24 IDFree Insider newsletter: Flip The Script: Data-Driven Deadspots.
Free download of our white paper Beyond the Usual: Maximise Reach and Results.
In another Breaking NewsĀ worthy message, RTL AdAlliance announces their new and improved demographic targeting capability - "āSmart Demographics" - to VideoWeek.
The introduction of IDFree technology by our sister company Global Data Resources marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".
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