IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.

TV4 partners with NDR to support advertisers with user-friendly and privacy-safe self-service tools to build and reach their audiences.

One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.

Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR/NDR.

Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.