Unveiling the Secrets of Award-Winning Ads in 2023
Learn from the masters: In today's privacy-conscious world, effective storytelling goes hand-in-hand with understanding your audience.
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NDR Team
Aug 21, 2023
Prepare for privacy regulations to affect advertising
Advertisers risk years of loyalty work by not preparing for the cookieless world. We help Nordic marketers succeed with the new data limits.
NDR Team
Apr 21, 2023
New Nordic Network: The Audience Alliance
Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.
NDR Team
Mar 21, 2023
Meta's tracking tool Pixel banned in Austria
Transatlantic data flows no more! The Austrian data watchdog has banned Meta's tracking tool Pixel because it breaks GDPR rules.
adamkolasa
Nov 11, 2022
Marketers are Back in the Activation Chair
When creators keep control of audience data, they also control what, when & where programmatic activation happens - if they have the tools!
adamkolasa
Jun 21, 2022
Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
adamkolasa
Apr 21, 2022
No New Season For Apps Harvesting User Data
Google has withdrawn over a dozen apps from its Play Store after discovering code that has secretly harvested user data.
adamkolasa
Mar 23, 2022
Revisiting Cookieless Together With smartclip
As a partner of both smartclip and idfree.com, we hear of great things happening in next-generation privacy-safe targeting.
adamkolasa
Feb 14, 2022
New Portal: Everything Nordic Martech
We are thrilled to see the launch of Martech24, and welcome this portal of everything Nordic Martech with a nod of respect to the founders.
adamkolasa
Jan 21, 2022
The Holistic CMO Embrace Data Privacy
NDR is the bridgebuilder between traditional snooping-by-cookies and intelligent audiences built from census data & offline neighbourhoods.
adamkolasa
Jan 6, 2022
The Good, the Bad and the Ugly Data
We have the “good” third-party data that comes from non-cookie sources and can help your brand whistle its unique tune in the sunset.
adamkolasa
Nov 1, 2021
Lean On Us In The New Advertising Ecosystem
Instead of letting you rely on tedious workarounds in your setup, we give you a helping hand as you transition to zero & 1st party data.
adamkolasa
May 26, 2021
Privacy-safe Online Video & TV Targeting
IDFree online video targeting has long been available for smartclip services in the Nordics. Let's talk about effective omnichannel strategy
adamkolasa
Feb 23, 2021
Eyeota Audience Data Sessions Q&A
Eyeota and Global Data Resources talk about the importance of data privacy and points to key opportunities for brands using data in 2021.
adamkolasa
Dec 16, 2020
Modern Marketing Milestone
idfree.com: As trusted data-partner with IDFree, we welcome you to online omnichannel targeting without IDs or cookies!
adamkolasa
Dec 10, 2020
BigTechs alternative: NDR highlighted by Adform
In the Norwegian media KOM24, Jan Berthrand Danielsen, senior account director at Adform, comments on a call from ANFO (the Norwegian...
adamkolasa
Oct 29, 2020
Cookieless video targeting: New partnership with smartclip
smartclip and Nordic Data Resources enable cookieless socio-demographic video targeting.
adamkolasa
Oct 6, 2020
Nordic Culture backs Data Privacy
We feel the need for highlighting the brilliant article about privacy-by-design in the Norwegian magazine Analysen.
adamkolasa
May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
adamkolasa
Feb 18, 2020
Big Tech Wants More Regulation
In a Financial Times op-ed Facebook CEO Mark Zuckerberg calls for new rules and oversight of the industry to help restore trust in big tech.
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