Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
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adamkolasa
May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
adamkolasa
Dec 11, 2019
Yo! Ad Industry! It’s Time To Innovate
"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."
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