Publishers in the lead: Finnish advertisers get a leg up!
Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR/NDR.
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adamkolasa
Oct 18, 2022
From Insight To Instant Activation Up North
How do you go from research to a unique audience ready for instant activation across platforms, devices, and data privacy regulations?
adamkolasa
Nov 11, 2020
Kantar unlocks category doors
One recurring theme is that brands should not rely too heavily on any one type of media.
adamkolasa
Oct 6, 2020
Nordic Culture backs Data Privacy
We feel the need for highlighting the brilliant article about privacy-by-design in the Norwegian magazine Analysen.
adamkolasa
Mar 31, 2020
Advertising Do's and Don'ts During the Pandemic
A Kantar survey shows that consumers don't expect brands to completely stop their advertising - but the line to tread is indeed fine.
adamkolasa
Sep 24, 2019
What Is Wrong With Micro-Targeting?
Micro-targeting is the process of combining multiple audiences to target a very specific and precise target group. NDR address it.
adamkolasa
Aug 30, 2019
Why Neighbourhoods Matter
At NDR we do not deal with individual data. Our key unit is neighbourhood. Read about why this method provides precision, privacy and reach.
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