"Modern Marketing Dilemmas" is Kantar's guide packed with tangible and evidence-based tips for the modern marketer to take away.

Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.

We have the “good” third-party data that comes from non-cookie sources and can help your brand whistle its unique tune in the sunset.

Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients. Free to download.

One recurring theme is that brands should not rely too heavily on any one type of media.