Nordic Data Resources privacy Policy

General Practice

With this Privacy Policy, NordicDataResources intends to inform about the processing of personal data for the site as well as for the usage of NordicDataResources audience data on partner platforms:

NordicDataResources’s business model is in compliance the national and relevant regional (EU & US) data protection legislation – this includes the EU user consent policy, EU privacy protection policy and the Google Data Platform Policies. To ensure continuous compliance, NordicDataResources follows very closely the development of data protection regulation in Europe, US and worldwide and reacts immediately to any changes.

The protection of your personal data is of the utmost importance to NordicDataResources, and we strictly adheres to the applicable data protection laws. NordicDataResources collects no Personally identifiable information (PPI).
NordicDataResources audiences are used for online targeting derived and stored in anonymous user profiles, using a cookie set in the users browser for user identification.

NordicDataResources works together with partner companies to deliver advertising based on these user profiles. In order to communicate our segmentation to our partners we synchronize cookies with our partners. This is an anonymous cookie ID and exchanged without any personal data. NordicDataResources only works with partner companies based on contracts and where the use of any data is secured and where the partners are in full compliance with the national and relevant regional (EU & US) data protection legislation.


Data Collection

Nordic Data Resources does not allow collection or storage of any type of sensitive personal data. Data that are not sensitive but can be used to identify an individual, such as addresses or telephone numbers, are also not collected or stored unless provided voluntarily by an individual Internet user.

Nordic Data Resources uses a cookie mechanism, but stores no personal information such as email addresses, names or addresses in the cookie or in the cookie-based profile.
A cookie is a small text file that can be stored on a computer when, with a browser, a user views advertisements or websites of one of Nordic Data Resources’s clients. The cookie does not collect names, addresses, telephone numbers, email addresses, or anything that personally identifies the user. Instead the cookie contains: a random identification number, opt-out or opt-in choice options, or information about campaign/advertisement activity on an advertiser’s site. Using the cookies’ random identification numbers, Nordic Data Resources collects and stores in the cookie-based profiles anonymous information such as: operating system, browser version, geographic location, URLs on which Nordic Data Resources displays advertisements, or facts about interactions with advertisements (such as number of clicks or views).

During web requests to Nordic Data Resources web-servers, our system is exposed to the IP addresses from internet users. Nordic Data Resources is in full compliance with local data privacy laws. If the data is used for geo-segmentation it is grouped and anonymized according to local regulations.


Nordic Data Resources Allows Internet Users to Opt out of

  • cookie-based targeted advertisements using Nordic Data Resources technology for online behavioral advertisements (OBAs),
  • tracking of visits across domains of different media or advertisers’ sites through Nordic Data Resources technology,
  • any type of cookie-based tracking by third-party technology through Nordic Data Resources.

The opt-out process erases all previously collected data and places an alternative Nordic Data Resources cookie into the Internet user’s browser with special indication of an “opt-out” choice and with no other data.

The cookie applies to the specific computer and browser only.If an Internet user wishes to opt out on other browsers or computers, he or she must repeat the process. Please also note that if all cookies are erased from the computer, the opt-out cookie is also erased and the process must be repeated. When a user opts out, Nordic Data Resources will no longer:

  • identify the user by the unique identifier normally stored in the Nordic Data Resources ad-serving cookie. Users therefore in many cases receive the same ad repeatedly because rotations of ads are based on the unique user identifier,
  • display personalized ads based on user interests,
  • collect any data about the user’s interactions with online advertisement and online experience on the web sites,
  • facilitate similar actions or collection of information for such purposes by other targeting systems used together with Nordic Data Resources.


Cookie Policy

General Information

Websites use smart and useful techniques to enhance user-friendliness and to make the site as interesting as possible for each visitor. One of the best known techniques involves cookies. Cookies can be used by website owners or third parties – like advertisers – who communicate through the website you visit.
Using cookies is safe. It is impossible to retrace personal information such as phone numbers or e-mail addresses by using cookies. They are, thus, unsuitable for direct marketing techniques like telemarketing and spam.


Browser Settings

If you do not want websites to place cookies on your computer at all, you can adapt your browser settings as such that you will be notified before any cookie is placed. You can likewise adapt the settings as such so that your browser refuses all cookies, or only the third party cookies. Likewise, you can remove any of your cookies that have already been placed. Please note that you will have to separately adapt the settings for each browser and computer you use.

Please be aware that if you do not want cookies, we can no longer guarantee our website to function properly. Some functions of the site may be lost, while you may no longer be able to see certain websites. What’s more, refusing cookies will not mean you will no longer see any advertisements. It’s just that the advertisements will then no longer be tailored to your interests and will be repeated more often.

Each browser has a different method to adapt the settings. If necessary, consult your browser’s “help” function, or go to your browser’s manual. If you wish to disconnect cookies of specific parties, you can do this through


Changes to this Privacy Policy

Nordic Data Resources reserves the right to modify this privacy policy partially or fully at any time without notice. Nordic Data Resources ensures that privacy practices described in this privacy policy are up to date and reflect current data collection mechanisms employed by the Nordic Data Resources platform.


Further Support

For any questions, comments or complaints regarding this privacy policy or other privacy matters, please contact Nordic Data Resources Support.

May 2015